Creoate : Wholesale shopping independent stores
Brand Communications
Marketing Solutions
Visual + Brand Identity
Digital Marketing
Print Collateral
Based in UK, Creoate is looking at redefining how independent stores can source local products with absolute ease all in one place. With over 10,000 products from 1000+ brands on offer, there’s something for everyone.
This is exactly what we leveraged to bring to life the entire brand on social media. We created conversations around locally sourced products, interviewed artisans and store owners alike and created a community that would let all members thrive.
Locally sourced and curated? Check!
We stirred conversations around user-generated content, much like how the brand curates the most unique products
The brand needed to look fresh, inviting and unique to it’s competition. Instagram being a key influence on it’s audience, we created some really interesting conversations that allowed us to create a massive amount of user generated content.
The use of minimal and up-market imagery of home decor as well as independent stores helped us set the brand apart from it’s competitors. Creoate is premium, yet extremely accessible for people from various different regions and backgrounds.
Let’s get personal
The UK being a huge market for direct mailers meant that we could create some fabulous looking postcards sent directly to the store owners
Bespoke digital marketing plans to drive leads
Studying consumer behaviour is one of the most important aspects of digital marketing
Our bespoke marketing plan needed to be robust, flexible and cater to a wide variety of audiences. We relied heavily on the data that was generated week-on-week, tweaking imagery or content depending on what user’s were reacting to.
We experimented with different styles and formats until we found exactly what resonated with audiences the most. What’s better? We even put out translated versions of these ads to countries like Spain and France so that we could effectively communicate with potential customers by breaking the language barrier.
It’s time to get moving! Say hello to GIF stickers
A platform-specific marketing approach makes a huge difference
We noticed a massive rise in people sharing stories on Instagram about Creoate. From store owners who received inventory to the brand itself talking about restocking a best-selling product, we catered to it all. These GIFs were quirky, fun, relevant and extremely popular. We saw upwards of 500+ users engaging with the same in just a few days of going live. This not only helped build brand recall, considering we weaved in the logo wherever possible but also showed consumers that Creoate is here to stay! This is where a platform specific marketing approach plays a massive role.
Engage with your audience and you will see results
Small Business. Big Heart.
We realised that the independent store owners had absolutely fabulous stories of how they came to start curating products and running their stores. We brought these stories to the forefront and coined the campaign title Small Business. Big Heart.
We remotely interviewed store owners, got a sense of their store decor and what products they source. We also weaved in interesting bits on how Creoate has helped transform their business and source products with absolute ease.
This served as a perfect marketing companion for the brand as well as the store. We got the store owner to showcase the interiors of the store. The timing was absolutely spot on, considering London had just lifted lockdown restrictions and people were slowly going back to traditional brick and mortar stores to shop.