evfin by Greaves : Building India’s largest EV-focused NBFC from the ground-up and integrating across digital platforms and on ground
Branding + Design
Content + Copy
Strategy
Social Media Marketing
Performance Marketing
Website UI/UX
evfin is your go-to place for easy, affordable electric vehicle (EV) finance. Powered by Greaves Finance, they’re changing the game, one EV at a time. Thanks to their advanced lending tech and personalized finance options, owning an EV is no longer just a dream, but a reality for all. With evfin, you're not just buying an EV - you're joining a movement toward a sustainable future.
Consistency is KEY.
Our main aim was to keep each platform consistent in terms of look and feel : this spread through the content, visual identity and strategy.
It’s not just conversations. It’s a movement.
The switch to EV’s from ICEs in India is a key move and we had to find a way to speak to the consumers in a simple yet informative manner.
It’s not easy being a brand on the cusp of riding a wave. Your communication needs to be sticky, effective and leave a long-lasting impression in the consumer’s mind.
We have to constantly educate consumers about why to choose EVs over ICEs. From giving deep industry insights to also having fun topical content, we found a way to bring our content strategy to life across various communication pieces.
All this was brought to life in the form of a scalable identity system that seamlessly allowed us to showcase these pieces of content in a stunning visual format.
Bringing customer testimonials to life.
iSwitch Stories : A video property created to bring customer testimonials to life, indicating the importance of switching to EVs.
Creating a testimonial video series allowed us to showcase how deeply the customer resonates with evfin’s brand propositions. evfin takes on the role of a key enabler, allowing customers to easily avail finance options and make the switch to EVs in a seamless and simple and manner. Done in collaboration with Bengaluru-based production house Miramar Films, the first episode of the series featured Krishnan Mahadevan, who quit his lucrative IT job and followed his passion of selling idlis. His popular generational business Iyer Idly, is a Bengaluru favourite.
Platform-specific content approach.
For the launch of Ather x evfin, we knew it had to be massive! We adopted a platform-specific approach by strategically placing communication pieces across various parts of the city that included metro stations, coffee shops, malls and the Ather showroom itself!
