Razorpay : Creating brand cohesion across digital touchpoints
Visual Communication
AI Image Generation
Brand Guideline Roll-Out
Graphic Design
Razorpay is India’s first full-stack financial solutions company. Used by over 300 Million end consumers daily, the impact of the brand is felt far and wide.
We were tasked with solidifying and creating the guidelines for Razorpay’s Blog. Visited by millions on a monthly basis, this served as one of the brand’s largest touchpoint and brand cohesion was a priority.
Where next-gen tech meets design finesse.
A keen sense of design is imperative to truly utilise the power of AI.
We took the brand’s colour palette and expanded it into accent colours. By using the Razorpay blue as a strong base, we brought in an interesting interplay of colours in the props, clothing, architecture, decor and a whole host of other unique elements. By also creating a robust guideline for image generation, we were able to bring in how brand colours and tonality would really guide the viewer’s eyes in a seamless and unique manner.
