100K+ Unique Avatars
15+ Countries
1m 15s Avg. Time Spent per user
Digital Innovation
Microsite Design + Development
Generative AI
User Generated Viral Content
Industry: Consumer Technology
India celebrates Diwali in numerous unique ways. The cultural nuances are plenty and extremely intricate, as you travel from state to state. Based on this insight, we set out to create a Digital Innovation that harnessed the power of AI in a very powerful way. From the vibrant celebrations of Himachal Pradesh to the beautifully lit up pandals of Odisha and West Bengal, we decided to tell a story that spanned the entire length and breadth of the nation.
Backed by research, built on insights.
How did we harness the power of generative AI to bring Diwali to life?
Through thorough research and extremely well laid out frameworks, we were able to define these cultural nuances. By diving deeper, we also looked at traditional attire, food, location cues, architecture, flora and foliage, etc.
We then took these constructs into MidJourney’s AI engine and started creating location specific ‘postcards’. Once we defined these 17 locations, we started to add in the people from these locations into the postcards.
From the silk sarees of Kanchipuram, Tamil Nadu to the vibrant Kulluvi and Pahari attires of Himachal Pradesh - we seamlessly integrated all these postcards to ensure that people TRULY celebrated Diwali in as authentic a way as possible.
Generating your unique Diwali Postcard!
We then moved all these images into a microsite that was meticulously crafted with a bespoke AI Face Swap mechanism and built to manage traffic of over 100K+ unique avatar generations on a daily basis.
