OctoPass : Making offline activities relevant in a digital market

Marketing Solutions
Brand + Visual Identity
Social Media Marketing
Performance Marketing
UI/UX

OctoPass, founded by ex-members of Swiggy’s senior management, is a subscription model for kids’ extra-curricular activities.

The word OctoPass came from the amalgamation of the form factor of the octopus and the business model, being a subscription pass. The logo reflected the same and we also chose to use primary colours for all communications, considering this was to be centred around children.

The future of all activities lie in subscription models

In an age where everything requires a special subscription model, this gave us room to create a unique experience