Pulp : Wellness and skincare products made out of vegan and eco-friendly ingredients
Marketing Solutions
Performance Marketing
Visual + Brand Identity
The skincare and beauty/wellness space in India is filled to the brim with stiff competition in the form of local and global players. Pulp is a new D2C brand that aims at taking a different approach and using natural and eco-friendly ingredients in it’s products.
We took on the challenge and created an entire world for their products to rest in. Funky designs paired with fabulous content made the entire value proposition stand out perfectly.
Disclaimer : This was part of a multi-agency pitch that we, unfortunately, lost. However, we’re still proud of the work!
Skincare for everyone
Everyone in India has a family member who knows the oldest skincare remedies in the book
YES! That’s exactly what we tapped into. From talking about famous home remedies to even sparking conversations around pop culture with David Schitt’s 9 step skin regime (yes, we LOVE that show too), we made sure that there was something for everyone.
Create content specific to each platform
Vertical story ads for Instagram allow for a more immersive user experience
We took each product and created unique bespoke advertisement pieces for each of them. These spoke about their benefits, USPs as well as rode topical trends in certain cases. Extremely vibrant and slick in fashion, these ads are sure to grab relevant eyeballs on digital platforms.
This further showcased how well the environment transcended across mediums and platforms to deliver a truly vast
