The Xanadu : Enhancing the digital presence of one of South India’s best homestay chains
Marketing Solutions
Content Strategy
Digital Marketing
Brand and Visual Identity
The Xanadu is a luxury homestay chain with properties across South India in places like Coonoor, Gudalur and Kodaikanal. With home-cooked meals and easy access to prime areas, The Xanadu is truly a home away from home.
We were tasked with creating a digital presence and solidifying the brand communication. Being a luxury proposition, we chose a more subtle approach to content and design. The overall communication was simple, bold and confident, without compromising on luxury.
The closer you get to nature, the more you feel free
Luxury and nature seldom make a bad combination
The digital initiative garnered a lot of eyeballs and saw massive engagement. We also looked at coupling this digital leg with a lot of on-ground activities like hosting photography workshops, bird watching camps, etc. at the resort to strengthen the community of visitors. We also proposed a tie up with Zoomcar, to ensure a 2 way partnership between both brands to strengthen presence in South India.
