Nike : In a world where people ride trends, be the creator.

Art Direction
Graphic Design
Layout Design

Nike needed to create Myntra Brand Day page to promote their latest Winter Wear collection. In order for us to create the assets for the page, we collaborated with Bengaluru-based production house Lux et Umbra.

Extremely stylish and modern, we ensured that the collection gets the attention that it deserves.

Uncompromising. Bold. Ambitious. Fiercely individual.

The main objective was to bring out the uncompromising and bold attitude that Nike strives to achieve with the launch of every collection. The pairing of colour gels with a dark backdrop made for the perfect setting.

This campaign saw a marked increase in brand sales and conversation on the Myntra platform, making Nike one of the highest selling sports brands on the platform in the country.