InstaPill : Introducing a new paradigm in rapid dissolve tablets
Marketing Solutions
Brand + Visual Identity
Video + Scripting
Website UI/UX
Tenshi Life Sciences created a proprietary platform called ‘InstaPill’. We were tasked with creating the brand identity for the brand that would lend itself to all use cases, including film and website.
A very smart and easy logo, which mainly reflects the instant relief platform that InstaPill is pioneering is at the heart of all the communication. Further, using the form-factor of a the pill, we created a unique identity system that is derived from the solar system, with the pill being at the very centre of it. This also translated to an extremely engaging video that has garnered attention and engagement from their prospective clients and was showcased at their trade show in Frankfurt, Germany.
On the go. Wherever.
This was InstaPill’s key business strategy. We expanded the visual identity to create a slick and modern video that showcased the product’s innovation the way it deserves to be shown.
Creating a consistent brand identity
From custom illustrations to a modern tone of voice, we ensured that consistency was of utmost importance
The website layout, content and iconography is one that is simple and easy to understand even for consumers who are not well-versed with the medical fraternity. We crafted an entire custom look and feel that was consistent across all touch points and resulted in massive visual brand recall.
In an industry where design and graphics usually take a backseat, we chose to make it the main focal point to tell InstaPill’s story.
