LARA : An AI-driven digital assistant for US Patent Attorneys
Brand Communications
Marketing Solutions
Website UI/UX
Product Walkthrough
Patent prosecution in the United States is a time consuming process. LARA aims at saving upwards of 30% of an attorney’s time through it’s intuitive and easy interface.
LARA enables patent attorneys to prepare consistent, error-mitigated responses. From identifying new office actions to generating a complete office action response, it does it all faster than ever. LARA is built using Machine Learning and NLP.
LARA saves a patent attorney upwards of 30% of their time
Simplifying communication, despite the complex tech and algorithms behind LARA, was of utmost importance
We created a very slick and modern video to highlight the USPs of LARA.
Smooth motion graphic transitions coupled with an isometric design approach and uptempo music, we looked at the patent and IP space with a fresh pair of eyes.
We understood early on that most key influencers in firms to adopt to LARA would not necessarily be lawyers themselves, but key business minds within the ecosystem. This meant we had to simplify the communication while still retaining the professional and poised approach of a paralegal or patent lawyer.
Focus on what matters the most
Intuitive, easy and secure
These are the exact tenets we identified and showcased in a neat and slick product walkthrough. We ran through all the key features through an actual patent case.
This serves not only as an introduction to the interface, but also as a robust marketing video for people to understand the benefits and ease of using LARA.