Pulp : Building a bespoke website using headless architecture

Visual + Brand Identity
Website UI/UX + Backend
Shopify Development
Headless Architecture

Pulp is one of the fastest growing and most beloved D2C skincare brands in the country and we knew the website had to reflect that very ethos. With the use of fluid design elements, pop colours, dynamic typography and all tied together using headless architecture, we revamped the entire website.

It’s all about the vibe.

92% GTmetrix score. Because supergood skincare requires supergood performance

One of the most important aspects of being part of the ever-growing landscape of D2C brands is the ability to create value and introduce innovate bits of storytelling to engage customers.

From building bespoke sections that curate different vibes that the products stand for and bringing a sense of inclusivity into the brand, we did it all.

Through the use of Shopify’s backend and headless architecture, we were able to achieve unparalleled levels of customisation. Each and every bit of the website can be seamlessly managed from the backend, but uses a beautiful custom frontend interface that was built from scratch.

We also achieved a 92% GTmetrix score, one of the highest scores seen across e-commerce driven websites.